I am happy to share with you Decisive Point Marketing’s first ever Omnibus post! What is Omnibus? It’s a post containing several different themes in one – for this post there will be two topics. So, without further ado, here we go:
How should you go about Social Marketing (SM)?
SM is an ever-growing platform with a seemingly endless array of services you can use to engage with your audience – this includes Facebook, G+, Twitter, and Pinterest among many others.
My quick take: focus your resources on the platform your strongest at – then expand slowly. For us, we started with Facebook and our blog site, only recently have we begun using Twitter (join us at http://twitter.com/DPM_NonProfits) and we will launch G+ in a few months.
Might seem weird for a marketing company to go about it this way but the point of SM is engagement, not merely presence. Content for content sake is disposable; quality is loyalty, brand recognition and ultimately, greater business success. It’s tougher and takes more time, but it’s worth it.
Use Facebook (FB) as your Mobile Site
For many nonprofits, having a mobile friendly website is very expensive. FB, with their apps, gives you an alternative. Fifty percent of FB traffic comes from mobile devices, which is much higher than the average, so chances are you already get a lot of mobile traffic exposure to your brand.
Take advantage of it by installing apps such as causes (http://tinyurl.com/4426kqn) to enable donations on your page. There are also other apps you can install, such as the ones I use to the left to show my Twitter feed and latest news. There are many companies out there that provide these apps for free, I used Tradablebits, but I encourage you to check around and find the best fit to customize your page.
That’s it for today - follow on Twitter and have a happy Monday!
http://twitter.com/DPM_NonProfits
I really enjoyed what you had to say about social marketing as for engagement rather than presence. It made me stop and think about all of the possibilities. It's really true that expanding in social media sites takes time, patience, and creativity.
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