Thursday, March 15, 2012

How NOT to run an Email Campaign

I wanted to share a quick, real world story involving me trying to volunteer my services to an election campaign. I’m not going to say who this was for, only that it’s for a Senate race and that the State he’s running in borders Maryland , West Virginia, Kentucky, Tennessee and North Carolina. And his last name is Kaine. As in Tim Kaine. But other than that, his identity will be a mystery.

Anyway, I wanted to volunteer my services as a search engine marketer to plan and execute campaigns for Google, Yahoo and Bing. I went to his official site and signed up under the “Volunteer” section of his website – see screenshot.

I did this almost three weeks ago and I have yet to receive a reply that was not a canned response for donations or to check out where he stands on the issues of the day.

This upset me quite a bit, and it will upset anyone who goes to your site and takes the time to write to you, only to get onto a mailing list that was not explicitly stated on the sign up page and not even get the courtesy of a response. Even something as simple as “we already have a person leading our search marketing efforts, but thank you for inquiring”, would have been better than nothing.

Obviously Tim Kaine is not personally running these campaigns, his staff are the ones who dropped the ball, but this still reflects poorly on him as a brand – as it will for you too if you do the same.

This is not the only mistake, they also do a poor job of segmenting the names to make the emails more personalized. I just got an email thanking me for my “generous donations” to his campaign – I’ve never donated to his campaign. They should be able to match my name to a database that shows if I donated or not and then send the proper email content. At minimum, the emails won’t seem as wooden and artificial, at best, they will probably increase their donation rate.

Learn from the mistakes of the Tim Kaine Campaign - respond to emails quickly and start segmenting your email database to make your blast more personalized and effective.


  1. I have read your blog its very attractive and impressive. I like it your blog.

    Email Marketing India Email Marketing Services India

  2. The website style is ideal, the articles is actually great Finance Homework Help

  3. This comment has been removed by the author.

  4. Thanks for the article.If you looking for the services Web Design Riverside have a team of skilled developers efficient in creating responsive and custom websites. This article is very informative and nice.

  5. Fascinating information I haven’t been experienced such information in quite a long time.

  6. The superb highly informative blog I’m about to share this with all my contacts.
    Social Media Marketing

  7. is a free tool that reduces the size of your image while keeping the quality.
    xenforo discord bot

  8. I don’t waste my free time that’s why I read the informative things when I got this blog I really enjoyed reading this.

  9. 14 Strategies We Attribute to Our Recent Business Excellence Award - Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that we were nominated for a 2016 Business Excellence award. Say what? Once I got past my shock and disbelief that they must have the wrong Susan. long term installment loans at theloanrepublic

  10. Hey there! Good post! Please when all could see a follow up! This Site