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Tuesday, May 31, 2011
Monday, May 23, 2011
Keep it Personal for Greater Program Success
Keep it personal - ensure that in your newsletters and on your site you have personal stories of people who benefited from your organization efforts, personal appeals for actions (be it advocacy, donations, volunteerism). This works better than simple statistics.
But whatever story you use, be sure it integrates well with your brand identity (like say civil rights, or homelessness) and that it has what every marketing program should include - benefits to the reader and a call to action.
Posted by David Singh at 5:45 PM 12 comments
Saturday, May 21, 2011
Don't know where to start in your marketing program?
1) Start a newsletter and invite folks who visit your site (or who already donated) to sign up.
2) Check out your website statistics and find opportunities where site improvements can lead to greater conversions.
These are low cost ways to market to people who already interested in your organization.
Posted by David Singh at 9:04 PM 211 comments
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