Thursday, August 11, 2011

Facebook App Spotlight - Causes App

The Causes application is a free Facebook add-on that allows you to raise funds directly from your page.

See the screenshot below from Amnesty International. What I like about this page is that people who view it are shown other Facebook users who already donated. This gives a strong incentive to donate too. It's called social proof, if others are doing it then it must be good.

You can get the causes app here:

Once you get to the page click on the "add to my page" link on the lower left hand corner. From there the set up is pretty easy.

One thing to keep in mind:

Since the ability to collect donations through this app is done via "Network for Good", they take a 4.75% transaction fee from the donation amount.

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