Cooperative Databases - a Smart Way to Grow Your Prospect List or an Unethical Use of Donor Data?
What is a Cooperative Database? It is a shared list where multiple organizations share customer/donor information.
Pros and Cons....
Pro: You gain a clearer picture of the type of person that donates to your cause. You also get a greater understanding of the type of campaigns that will increase the donation conversion rate. You also, of course, gain a large list of new potential donors.