Sunday, June 19, 2011

A new study from donorCentrics:

1) That Direct Mail is still king

2) Online is growing rapidly in new acquisitions, retention and amounts giving

3) Online demos overwhelmingly skew young up to the 40s. Direct Mail dominates the older segments

4) Online Donors have higher household incomes and give more

5) Life time Value is higher for online donors

6) About 40% of those who gave online, ended up donating again offline. The reverse wasn't true for those that used Direct Mail (When you think about the demos this makes sense).

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