New Donor Survey from Cyngus Applied Research:
Many good insights here - my only (minor) caveat I would advise you to keep in mind; the survey was administered online which may bias the results towards online slightly.
- Direct Mail is still very important but effectiveness is skewing older
- Over message saturation is the 2nd biggest reason for donors to stop donating
- Online giving continues to rise and is a major slice of overall giving, especially for younger segments
- Donors expect to give more in 2011
- Media integration (offline + online) continues to be important
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