Thursday, June 2, 2011

New Donor Survey from Cyngus Applied Research:

CYGNUS Donor Study

Many good insights here - my only (minor) caveat I would advise you to keep in mind; the survey was administered online which may bias the results towards online slightly.
- Direct Mail is still very important but effectiveness is skewing older

- Over message saturation is the 2nd biggest reason for donors to stop donating

- Online giving continues to rise and is a major slice of overall giving, especially for younger segments

- Donors expect to give more in 2011

- Media integration (offline + online) continues to be important


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